Carrot Mobbin’ SF

Carrotmob Makes It Rain from carrotmob on Vimeo.

Carrotmob organizes consumers to make purchases that give financial rewards to those businesses who agree to make socially beneficial choices.

In this viral campaign, they choose a liquor store in the Mission District of San Francisco that agrees to put aside 22% of its profit for environmentally friendly improvements, if CM gets shoppers to come in on one day to make purchases that exceeds its normal daily sales.

K&D market brings in between $1800-$2000 a day on average, $3000 on a really good weekend day. On the day of the event, they made over $9000 in less than 3 hours, which allowed them to redo their lighting system to be energy efficient as well as get new gaskets in their refrigerators.

You big corporations better watch out. There’s a new crew in town and they’re about to bust some carrot caps in yo’ asses.

Thanks & Happy Bday Liz. xx

Posted by thuy