Gucci’s Signature Stripe Just Got Cooler. And Greener

I never thought I would see this day but now that it’s here, let’s join arms in an interlocking G formation.

Gucci has joined forces with the Rainforest Action Network and decided to stop using paper from Indonesian rainforests and plantations as well as avoiding the suppliers Asia Pulp and Paper.

“Standing rainforests are not a luxury, they’re a necessity if the world wants to stop climate change,” said Mimma Viglezio, executive VP for global communications. “Our actions are lowering our own carbon footprint, but we hope that they will also raise awareness inside the fashion industry that it’s possible for our industry to make a difference for rainforests and for the climate.”

With this policy, they are ensuring that all paper categories used by the group, from printing paper to shopping bags, do not come from endangered forests.

The Gucci Group also owns Yves Saint Laurent, Balenciaga, Stella McCartney and Alexander McQueen so this small change is going to make a HUGE difference.

Source Gear Live