Pharrell Goes Bionic

Ok… I don’t think Pharrell even needs to be promoting something eco-friendly for me to have mad love for his swagger, but him being on the green tip just adds to his ridiculous sex appeal.

Pharrell has teamed up with the folks over at Bionic Yarn, “a textile firm based in New York dedicated to developing environmentally sustainable fabrics. They engineer, market and manufacture premium yarns and fabrics using fibers comprised of recycled plastic bottles.

The fabrics then can be used to make backpacks, luggage, handbags, clothing items and home furnishings.” Look for Pharrell to be incorporating this eco-friendly material into his clothing labels.

Interesting fact- An average pair of jeans made of the bionic yarn fabric contains seven recycled plastic beverage bottles. If adopted by today’s clothing designers, this type of manufacturing could potentially reduce plastic landfills that are already overcrowded.

Source ctothejl and celebrityclothingline.com

Posted by jen